Welcome to Gee Beauty Skin Week — where everything you thought you knew about skincare gets put under the microscope. 

In the world of skincare, information travels fast. A TikTok trend here, a celebrity “secret” there, and before long, myths become accepted as fact. Head of Medi-Beauty at Gee Beauty for 10+ years, Leda Cerkozi, has heard it all — from whispered advice passed between friends to questions clients ask every single day. Below, she breaks down the most common myths, separating fact from fiction.

1. “If I have oily skin, I don’t need moisturizer.”

Fiction. Oily skin can still be dehydrated. When you skip moisturizer, your skin often produces more oil to make up for the lack of hydration. The solution is balance: look for lightweight, oil-free hydrators that restore moisture without clogging pores.

Here are our top recommendations for oily skin:

1. SkinCeuticals Daily Moisture

2. Dr Dennis Gross Hyaluronic Marine Oil-Free Moisture Cushion

3. Dr Sebagh Luminous Glow Cream

4. Augustinus Bader Cream

2. “Do I really need sunscreen every single day?”

Fact. UV rays are present year-round — breaking down collagen, accelerating fine lines, and increasing the risk of skin cancer, even on cloudy days or through windows. The damage isn’t always visible on the surface, which is why daily SPF 30+ is considered the single most effective step in preventing premature aging.

3. "Exfoliating my dry skin makes it worse.”

Fiction. Without exfoliation, dead cells build up, creating a barrier that prevents hydrating products from absorbing. Gentle exfoliation once or twice a week smooths texture and allows moisturizers and serums to perform effectively.

4. “How I layer my skincare is most important.”

Fact. When applied in the right order, products build on each other to maximize effectiveness. In general, you want to start thinnest to thickest in terms of texture. Cleansing creates a clean canvas, serums target specific concerns, moisturizer locks everything in, and SPF protects. It’s not about how many steps you take, but about layering with intention for long-term results.

Inside the Gee Routine: At Gee Beauty, we build routines that are streamlined but powerful. Right now, Miriam Gee’s lineup includes:

• Gee Beauty Melt Away - removes buildup and stress of the day for skin that feels fresh, radiant, and renewed.

• Gee Beauty Duo Cleanse & Buff — a gentle yet effective cleanser to reset the skin without stripping.

• Dr. Sebagh Rose de Vie Serum — a morning essential for antioxidant protection and a radiant glow.

• Gee Beauty Energizing Eye Cream — to refresh and hydrate the delicate eye area.

• Augustinus Bader The Retinol Serum (PM Only) — used at night to encourage cell turnover and smooth texture.

• MBR Cream Extraordinary — a rich moisturizer to deeply hydrate and lock in moisture.

• Dr Sebagh Supreme Neck Lift — a targeted cream to firm, lift, and smooth the delicate neck and décolleté.

• SkinCeuticals Physical Fusion UV Defense SPF 50 (AM Only) — the final, daily step for sun protection and prevention.

It’s proof that less can be more — as long as it’s consistent and intentional.

5. “I drink a lot of water, therefore my skin is hydrated.”

Fiction. Internal hydration is extremely important, but topical products are essential. Ingredients like hyaluronic acid and ceramides draw in and lock down water within the skin, strengthening the barrier and preventing dehydration.

6. “The secret to a glowing complexion is skincare.”

Fact. Makeup can enhance your look, but radiant skin starts with consistency. A regular regimen of exfoliation, hydration, and professional treatments creates the smooth, healthy canvas that allows makeup to perform at its best. Skincare fuels the glow — makeup simply amplifies it.

7. “Skincare is only for the face.”

Fiction. Skin is the body’s largest organ, and it extends far beyond your jawline. The neck, chest, and hands are often the first to reveal signs of aging, and they deserve the same care and attention as your face. Treatments and products applied strategically across these areas create the most comprehensive results.

8.“I get Botox and filler, so I don’t need a good skincare routine.”

Fiction. We don’t judge — we love a good injectable top-up. But Botox and filler don’t replace a consistent skincare routine. Injectables smooth lines and restore volume, while skincare works on the surface to boost radiance, hydration, texture, and tone. It’s like working out but never eating healthy: you need both for the best outcome. Professional facials and consistent at-home care not only support but also extend the effectiveness of your injectables, giving you longer-lasting results and a natural glow.

9. “Men need completely different skincare products.”

Fiction. While men’s skin is often thicker and oilier, it doesn’t require a whole separate category of products. What matters most is choosing formulas that target your skin’s specific needs — hydration, oil control, anti-aging — regardless of gender. Pro tip: men don’t need to shave their beards before a facial. Treatments like the Mini HydraFacial are designed to work seamlessly with men’s skin for simple, effective results.

10. “Facials are more than just a luxury.”

Fact. Professional facials are targeted treatments that go far beyond relaxation. They address specific skin concerns — from hydration to brightening, calming to anti-aging — and deliver results you can’t achieve with at-home products alone. Regular facials are maintenance, not a splurge, and play a key role in achieving long-term skin health.

Shop Leda Cerkozi's Top 10 Favourite Products