Prime Skin Is Back

Our beloved best-seller has made its return

and seeing you welcome it into your routines again has been the happiest part of our days. Your orders, your messages, your excitement in the studios - we’re taking it all in, and its made this moment feel especially meaningful. We're so grateful. And while it took longer than expected, it’s the product you know and love, returning to the routines it belongs in.

As founders, this moment has given us a few things to carry forward.

Giving Gratitude

First, our community means everything to us. Staying connected through our DMs, emails, in-person conversations and appointments reminded us how personal beauty can be. Even when we didn’t have an exact date to share, we wanted you to feel seen and heard. We built and encouraged an incredible waitlist of clients both in-studio and online so that you would be the absolute first to shop upon it's return. Before we marketed or promoted its arrival (or fulfilled our retail partners orders), you we're given first access to honor your support and patience.

You were asking about something you trusted, something that made your mornings easier. That matters to us. We know you have choices. Every appointment, order and recommendation to a friend means something to this multi-generational business.

Staying Open

We’ve also been reminded of the value of being curious. Our studios gave us the opportunity to introduce you to more of our makeup collection, more of our core favorites like Moisture Tint, and our newest arrivals, like our Prime Coverage Concealer. Our team continued engaging, educating, and helping you put your looks together. We’ll carry that curiosity forward - even now with our familiar favorite back on the shelf. Our goal always remains the same - offering a personalized experience, expert knowledge and to help you find what works.

Practicing Patience

In a world that moves quickly, your willingness to wait has stayed with us. We’ve always loved the idea of core wardrobe of classic pieces like the perfect pair of jeans, a high-quality cashmere sweater that you reach for again and again. Prime Skin holds that same place in our beauty wardrobes: familiar, trusted and worth coming back to. Knowing it holds that place in yours means so much. We all have things we want to happen sooner. Learning to stay committed when the timing is beyond your control takes practice. While our re-stock took longer than we wanted, Prime Skin has always been a product we stand behind. Your willingness to wait for it reinforced to us the beauty of our community, and how much you believe in it, too.

Looking Ahead

There’s a lot to look forward to: Prime Skin is here, our South Miami studio is open, our new Toronto home at The James is ahead, we have an exciting new concept from 6 By Gee Beauty (hint: now your home can have that 6 style) and Gee Skin is coming. We’re still a family business, with so much of ourselves in everything we do - and a team that brings that same care to you every day.

Thank you for continuing to show up, for telling us what matters to you, and for celebrating this moment with us. We’re happy to be here, with Prime Skin back in your hands and so much ahead of us.

With love,

The Gee Women