We're heavy in full 2025 planning, product development, and prep mode at GB HQ.
Today we're giving you a sneak peak of what's currently trending industry-wide, and what to expect from your favorite mult-gen beauty brand.
Invest In Your Capsule Wardrobe
We like to think of our makeup collection like we do our style and fashion. It's all about having those essential core pieces that are tried and true, never-fail and have incredible value. We love to call our best-selling Prime Skin the perfect white T-shirt - it has the best quality, wears beyond well, and you can create any super chic look around it. Think of our signature brushes as that well-made, goes-with-anything black blazer. Even when it comes to skincare, we still pull our CE Ferulic down from our top shelf each morning to protect our skin. You get the idea.
Once you have those timeless and trusted pieces, you have fun each season with accessories. Like a handbag in a bright color, or a new pair of sandals. This is where a fresh blush comes in, or a new eyeshadow palette. It's all about the seasonal updates to softly change up your look. Just like our clothing, we don't wear the exact same thing everyday - we change it up once we have a great assortment of quality pieces.
Later this year look out for a 2.0 version of one of your Gee Beauty core makeup favorites. The packaging is getting a major upgrade and the formula will be clean and better than ever. Definitely a bring-with-you-everywhere conversation starter with the girls in the ladies' room.
2025 Is The Year Of Your Best Skin
From the glass skin look (thank you SkinCeuticals P-TIOX), to at-home LED masks, professional-grade treatments (have you experienced the next-level results of our Age/Less Lift + Infuse treatment yet?) and super-subtle procedures, its all about consistency, and a natural-looking approach. We like to say everything works if you work it - meaning lets have realistic expectations and maintain good routines inside and out to see the best results. It's not about drastic makeovers, but more about elevating to be our best selves, whatever that is for us individually.
At-home tools are here to stay. We love the Dr. Dennis Gross LED mask, the De La Heart Gua Sha for lymphatic stimulation and contour, and the Joanna Czech Facial Massager to manipulate the muscles of the skin for a lifted appearance.
Our Skin Prep collection is getting an addition to it's all-star line-up: a 2-in-1 skincare meets skin-tool product that helps to de-puff, energize and contour. We truly can't wait for you to experience it!
Longevity Is The New Anti-Aging
We're changing up the conversation and embracing our beauty at every age, and at every stage. It's about health and wellness and feeling great, with good energy and a glow that radiates from the inside out. Buzzwords like longevity are here to stay. It's about a lifetime of beauty and wellness, not about one moment or decade.
How we're incorporating this? Balanced routines, prioritizing sleep, hydration and movement, and supplements that work on a cellular level to repair, reverse damage, and give us a jolt of antioxidants. Key ingredients include:
- NAD+ Resveratrol - found in Happy Aging's Longevity Shot (available in Miami + coming soon to Toronto!)
- Spermadine - found in Agent Nateur's Calm (Beauty)
- Cerimides - found in Agent Nateur's Holi (Radiance)
- Inulin - found in Goddess All's Prebiotic Inulin
A Fresh Take On Tradition
We love a good mix of new with classic. The balance of something fresh paired with something that's been built to last. Think about how hot J. Crew is right now. Trusted, heritage brands that are always evolving and growing are having a major moment right now. We're excited to be among them.
Later this year Gee Beauty will celebrate a major milestone and we can't wait to bring you along for the ride. Who knows, we may go back to 2005 to revisit the style, the energy, the treatments and the town that started it all for us.
The Return Of IRL
Offline experiences, meeting in person, and being part of communities or clubs you feel connected to are becoming increasingly more a part of our lives. Its about finding the fulfilling balance of online and offline. Don't get us wrong, we love our digital world and the opportunities it's brought us, the connections we make and the online community. But there is nothing like mixing it with "in real life," face-to-face connection and the relationships it allows us to build. Having your local spots, your favorite facialist, your go-to brow artist, and "being a regular" somewhere is the best feeling, isn't it? It's the new luxury.
We can't wait to share everything we have planned for this year!
xx The Gee's
SIGN UP FOR FREE TO CONTINUE READING
Get free access to our Beauty Edit and emails with exclusive content